Regional Analysis

LESSON OVERVIEW

This lesson introduces the Regional Analysis feature in Rare Monitor — a powerful visual tool for understanding where your best opportunities exist geographically. You’ll learn how to:

• Access the Regional Analysis view and adjust geographic segmentation.

• Compare territories or regions to identify where opportunities are most concentrated.

• Analyse regions by population, treatment type, or clinic count.

• Create new territories based on data-driven regional insights.

Step-By-Step Instructions

  • 1

    Open Regional Analysis

    1. From the left-hand navigation, select Planning, then choose Regional Analysis.

    2. The map will load showing the UK divided into default regions.

    3. On the left-hand panel, choose how you want to segment the map:

    •   NUTS 1 – broad areas such as Scotland or the South East.
    •   NUTS 2 / NUTS 3 – smaller, detailed regions.
    •   Postcode Districts – for precise analysis.
    Image of the Rare: Monitor dashboard
  • 2

    Compare Territories or Regions

    1. Use the toggle to view User Territories you’ve already built in Territory Manager.

    2. Compare existing sales areas against new regional data to see where density of opportunity is highest.

    3. Identify areas that could benefit from re-balancing or future expansion.

    Image of the Rare Monitor Dashboard
  • 3

    Explore Regional Data

    1. Choose the type of data to analyse from the top filter bar.

    2. To view general market size, select Population to see how many people live within each region.

    3. To focus on potential customers, select Treatment Types and tick the treatments you care about — for example Botulinum Toxin and Body Contouring.

    4. The map updates automatically, showing counts and heat intensity for each area.

    Rare: Monitor filters
  • 4

    Drill Down to Local Detail

    1. Switch the map view to Postcode Districts for finer analysis.

    2. Zoom into a target city — for example, Brighton.

    3. Compare local postcodes such as BN1 and BN3 to see where more clinics match your criteria.

    4. Note high-density areas to prioritise in your planning.

    Step illustration
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Next Steps

You’ve now analysed your market geographically, compared regions and ibuilt data-driven territories for focused outreach.

In the next lesson, you’ll learn how to use Analytics and Reporting to track performance across these regions and measure success over time.

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